Case study

Think It

User-generated content strategies

Short-form video content

Targeted paid media campaigns

Think It needed to stand out and connect with younger audiences in the spaces where they currently engage. We developed a strategy focused on genuine short-form video and community-oriented content that transformed followers into dedicated customers.

Platforms

Date

Dec 2025

wethinkit

The challenge ahead

The brand struggled to get their message heard. They weren't connecting with Gen Z and younger millennials, who mostly use TikTok and Instagram Reels instead of traditional media. Their products were good, but they lacked a real bond with their audience. They needed to act quickly, think creatively, and communicate through short videos. That’s where we came in. We saw a chance to create something real and engaging for the platforms where their customers spend time. Our goal was simple: turn casual viewers into loyal followers and loyal followers into paying customers.

How we built it

We started by listening. Not to what Think It thought their audience wanted, but to what the audience actually wanted. We dug into the data, studied the trends, and found the gaps where authentic voices could break through. Then we built a strategy around three pillars: short-form video that felt real, user-generated content that amplified community voices, and paid media that put the right content in front of the right people at the right time. We didn't chase trends for the sake of it. We created content that mattered, that resonated, that made people stop scrolling and actually engage. Every video, every post, every campaign was designed to build trust and drive action. We managed everything across platforms, testing what worked, doubling down on winners, and pivoting when something fell flat.

Strategy

Cross-platform approach

Creative

Authentic storytelling

Timeline

Three months

Focus

Engagement first

What the numbers showed

The results weren't just good. They were the kind of results that make you stop and take notice. Engagement tripled in the first three months. That's not a small bump. That's a fundamental shift in how the audience was interacting with the brand. But engagement was just the beginning. We saw real growth in followers, real increases in reach, and real conversions that translated to revenue. The paid media campaigns performed above benchmarks across every platform. User-generated content became a driver of authenticity and trust. The short-form video content consistently outperformed industry standards. What started as a brand struggling to be heard became a brand that people actually wanted to follow, engage with, and buy from. The work proved something simple but powerful: when you speak the language of your audience and create content that matters, they listen.