Case study

Ella allure

Short-form video content

Targeted paid media campaigns

Ella Allure wanted to connect with younger audiences in a way that resonates with them. We created a strategy focused on authentic short videos and community-driven content. This approach turned followers into loyal customers.

Platforms

Date

Jan 2026

ella-allure

The challenge ahead

The Ella Brand was struggling to be heard. Their message wasn't connecting with Gen Z and younger millennials who preferred TikTok and Instagram Reels over traditional channels. The brand offered good products but lacked a real connection with its audience. They needed to act quickly, think creatively, and communicate through short-form video. That’s where we came in. We saw the chance to create something genuine, something that fit well on the platforms where their customers spent time. Our goal was simple: turn passive viewers into engaged followers and convert those followers into paying customers.

How we built it

We started by listening to the audience to understand their real needs, not just what Coastal Brands thought they wanted. We looked closely at data, examined trends, and identified where genuine voices could stand out. Then, we created a strategy focused on three main elements: short videos that felt authentic, content made by users that highlighted community views, and paid media that showed the right content to the right people at the right time. We avoided chasing trends for no reason; instead, we made content that was meaningful and encouraged people to stop scrolling and engage. Each video, post, and campaign aimed to build trust and prompt action. We managed everything across different platforms, tested what worked, invested more in successful strategies, and changed our approach when something didn’t succeed.

Strategy

Cross-platform approach

Creative

Authentic storytelling

Timeline

Three months

Focus

Engagement first

What the numbers showed

The results weren't just good. They were the kind of results that make you stop and take notice. Engagement tripled in the first three months. That's not a small bump. That's a fundamental shift in how the audience was interacting with the brand. But engagement was just the beginning. We saw real growth in followers, real increases in reach, and real conversions that translated to revenue. The paid media campaigns performed above benchmarks across every platform. User-generated content became a driver of authenticity and trust. The short-form video content consistently outperformed industry standards. What started as a brand struggling to be heard became a brand that people actually wanted to follow, engage with, and buy from. The work proved something simple but powerful: when you speak the language of your audience and create content that matters, they listen.