Case study

Zenith goods

Short-form video content

User-generated content strategies

Targeted paid media campaigns

Zenith needed to break through the noise and reach younger audiences where they actually spend their time. We built a strategy around authentic short-form video and community-driven content that turned followers into loyal customers.

Platforms

Date

Jun 2025

zenithgoods

The challenge ahead

Zenith Goods was drowning in the noise. Their message wasn't reaching the people who mattered most—Gen Z and younger millennials who lived on TikTok and Instagram Reels, not traditional channels. The brand had solid products but no real connection with their audience. They needed to move fast, think differently, and speak the language of short-form video. That's where we came in. We saw the opportunity to build something authentic, something that felt native to the platforms where their customers actually lived. The goal was clear: turn passive scrollers into engaged followers, and engaged followers into paying customers.

How we built it

We started by listening. Not to what Zenith Goods thought their audience wanted, but to what the audience actually wanted. We dug into the data, studied the trends, and found the gaps where authentic voices could break through. Then we built a strategy around three pillars: short-form video that felt real, user-generated content that amplified community voices, and paid media that put the right content in front of the right people at the right time. We didn't chase trends for the sake of it. We created content that mattered, that resonated, that made people stop scrolling and actually engage. Every video, every post, every campaign was designed to build trust and drive action. We managed everything across platforms, testing what worked, doubling down on winners, and pivoting when something fell flat.

Strategy

Cross-platform approach

Creative

Authentic storytelling

Timeline

Three months

Focus

Engagement first

What the numbers showed

The results weren't just good. They were the kind of results that make you stop and take notice. Engagement tripled in the first three months. That's not a small bump. That's a fundamental shift in how the audience was interacting with the brand. But engagement was just the beginning. We saw real growth in followers, real increases in reach, and real conversions that translated to revenue. The paid media campaigns performed above benchmarks across every platform. User-generated content became a driver of authenticity and trust. The short-form video content consistently outperformed industry standards. What started as a brand struggling to be heard became a brand that people actually wanted to follow, engage with, and buy from. The work proved something simple but powerful: when you speak the language of your audience and create content that matters, they listen.