Think It

Creative agency

UGC

Short-form video

Paid media

Think It is a brand identity and digital campaigns agency with a strong client roster but almost no social presence of their own. Their social was treated as a portfolio bulletin board — project announcements, award posts, polished brand shots — updated sporadically and generating almost no engagement. New business came almost entirely through referrals. They had credibility but no visibility.

Platforms

Date

Dec 2025

wethinkit

The challenge

Agencies are notoriously bad at marketing themselves. Think It's audience — marketing directors and brand managers — lived on LinkedIn and wanted opinion, not portfolio updates. The harder challenge was convincing a creative agency with high design standards to let someone else handle their brand voice on social. Every piece of content had to earn internal sign-off from people who knew exactly what good looked like.

Our strategy

We repositioned Think It's social as a thought leadership engine, not a portfolio feed. The new content mix: 40% process content showing the thinking behind creative decisions, 40% opinion-led short-form video from the founding team, 20% case study reveals with real campaign metrics. We created a deliberately low-fi video series where team members filmed their own takes on branding and design trends — the contrast between polished work and raw commentary became the hook. On LinkedIn and X, we ran a consistent weekly publishing cadence of original insights. Paid campaigns on LinkedIn targeted marketing directors at companies in the £5M–£50M revenue range using lead gen forms.

The results

LinkedIn impressions grew 580% in 60 days. The opinion-led video series averaged 3.8% engagement against the agency average of 0.7%. LinkedIn paid campaigns delivered 14 qualified inbound leads in 60 days, with 3 converting to signed contracts within the quarter. Email newsletter subscribers grew by 2,200 in the first three months.