1. The first 2 seconds decide everything

If you don’t stop the scroll immediately, nothing else matters.

Strong hooks do one of three things:

• Call out a specific pain

• Challenge a belief

• Create instant curiosity

Weak hooks explain.
Strong hooks interrupt.

2. Retention is the real algorithm

TikTok doesn’t care about your captions.
It cares about how long people stay.

High-performing videos use:

• Fast pacing

• Jump cuts

• Pattern breaks every few seconds

If retention drops, distribution stops. Simple math.

3. One video, one idea

Trying to say too much kills performance.

The best TikToks:

• Make one point

• Tell one story

• Solve one problem

Clarity beats cleverness every time.

4. Native > polished

Content that looks like TikTok content performs better on TikTok.

That means:

• Vertical framing

• Natural lighting

• Real voices

When content blends into the feed, people watch longer.

5. Direction creates momentum

A high-performing video doesn’t just end — it leads.

Follow, save, comment, click.
Tell people what to do next.

Hot take:
👉 “No CTA” is still a decision — and usually a bad one.

How Bloom builds winning TikToks

Bloom doesn’t chase trends.
It tests frameworks.

Hooks are tested.
Formats are repeated.
Winning videos get scaled across platforms and into paid media.

That’s how performance compounds.

Final thought

A good TikTok entertains.
A great TikTok grows something.

Know the difference.